Website UX/UI

Use web presence as a visual guide for shoppers. Visually tell a story on the home page with a beginning, a middle, and an end.



• Separate retail and franchise audiences if possible
• Shop by goal vs cannabinoid

• Add a chat or help agent

• Google Map reviews (95 reviews on healing salve!)

• Franny's Story: First female hemp pioneer in NC

• Highlight accolades on the home page

SEO/GEO/AEO

GEO/AEO: expert quotes, cited stats, and FAQ options on every educational page are the high-impact AO visibility tactics.

• Digital PR as the engine
• Original data = link magnets
• Target niche
• AI recommended
• E-E-A-T signals are an asset
  

Marketing Pipeline

Building social content from a strategic approach connects to the purchase experience.

• Farm & founder (40%)
• Education (30%)
• Community & social proof (20%)

Dig in on e-commerce data. Metrics to track from day one.

• Conversion rate: Target 2–3% is the industry avg for CBD DTC
• Avg order value: Track AOV bundles should lift this
• Subscriber rate: Target 15%+ % of buyers on sub
• Email revenue: Target 30% % of total e-com revenue

Email nurture flows. Build these in this order.

• Welcome series (new subscriber)
• Abandoned cart (highest revenue flow)
• Post-purchase → subscription convert
• Win-back (lapsed customers)

30-day marketing calendar — month 1 reset

• Promo cadence: New month launch and Mid-month flash
• Customer loyalty program