The client

Urbana is a multi-location cannabis retail brand in the Bay Area offering a curated dispensary experience that bridges the gap between elevated retail and accessible cannabis culture. With locations in Oakland and San Francisco, Urbana set out to redefine what a modern dispensary could look and feel like.

The objective

Develop a comprehensive brand and retail strategy to grow Urbana's market presence, drive in-store traffic, and build lasting brand loyalty, creating a cohesive experience across every customer touchpoint, from digital to in-store. Create new service offerings to increase opportunities for revenue.

The solution

Created an end-to-end go-to-market strategy encompassing brand identity, retail experience design, and product marketing, giving Urbana a clear, differentiated voice in a rapidly maturing market.

Campaigns span seasonal product launches, 4/20 activations, services marketing, and an enterprise ecosystem approach that connects in-store experience with digital outreach creating an omnichannel strategy. Each initiative was designed to deepen customer relationships and convert browsers into loyal brand advocates.