Expert Coaching Delivers 30–50% Better Results
White Paper | 2025
COMMISSIONED BY RETAIL IQ
EXECUTIVE SUMMARY
Alpine IQ is a powerful loyalty and marketing platform for dispensaries, but many operators only scratch the surface—sending routine blasts and recycling the same tactics as their competitors. The result is predictable: average returns and missed opportunities.
Retail IQ’s quick, expert coaching program is designed to break through that plateau. In a single, focused session, your team gains the insights and configuration tweaks that consistently deliver 30–50% higher campaign performance within weeks—without a long-term contract.
The Plateau Problem
Dispensaries often invest in Alpine IQ expecting cutting-edge marketing capabilities. Yet, without deep platform expertise, campaigns stay basic:
▪ Generic promotions that fail to drive repeat purchases.
▪ One-off blasts that lack timing precision or personalization.
▪ Minimal measurement, making it hard to prove real ROI.
This isn’t a limitation of Alpine IQ itself—it’s a matter of unlocking its hidden potential.
Why Expertise Matters
Alpine IQ is built for sophisticated, data-driven marketing—rich segmentation, behavioral triggers, multi-channel orchestration, and detailed analytics. But those capabilities can also be complex:
▪ Advanced configuration: Optimal results depend on precise data mapping from POS, loyalty, and e-commerce systems.
▪ Behavioral logic: Designing effective triggered campaigns requires understanding how different rules interact.
▪ Deliverability & compliance: Small missteps in sender reputation, frequency, or opt-in management can sharply reduce reach.
Without someone who already knows the platform’s nuances, these details become barriers. Retail IQ’s expertise removes the guesswork and accelerates success.
The “Set and Forget” Trap
Many teams attempt to automate their way to efficiency—launching a few evergreen campaigns and walking away. But today’s consumers recognize when communication is purely mechanical:
▪ Generic cadence feels impersonal and easy to ignore.
▪ Static content quickly becomes stale, signaling neglect rather than service.
▪ Missed signals—like sudden changes in buying habits—go unnoticed.
Customers can tell when messages lack human attention and finesse. Over time, engagement drops, opt-outs rise, and the brand feels disconnected. Retail IQ shows you how to automate intelligently while maintaining the personal touch that keeps audiences responsive.
The Retail IQ Difference
Retail IQ has helped dispensaries nationwide turn Alpine IQ into a true growth engine. Our quick coaching model focuses on three outcomes:
- Rapid Audit & Insight: A streamlined review pinpoints the top opportunities for immediate impact.
- Hands-On Optimization: In-session adjustments and best-practice guidance that your team can replicate.
- Knowledge Transfer: Your marketers leave with a clear action plan and the confidence to keep improving.
Why Immediate Coaching Works
Because Alpine IQ is feature-rich, small missteps in setup or campaign structure can quietly limit results. Retail IQ knows exactly where to look, catching issues and opportunities invisible to the untrained eye.
Our quick coaching session gives you:
▪ Faster ROI: First improved campaign often pays for the session itself.
▪ Low Commitment: A single session proves the value before you consider deeper engagement.
▪ Empowered Team: Your staff learns to identify and act on growth opportunities independently.
The Business Case
▪ High ROI: Even modest lifts in retention and repeat purchases drive substantial revenue.
▪ Speed: Implementation and measurable results in days or weeks, not months.
▪ Clarity: Clear metrics and before/after comparisons demonstrate real, incremental gains.
Ready to take Alpine IQ to the highest level of deployment?
A quick coaching engagement with Retail IQ is a low-risk way to unlock Alpine IQ’s full capabilities. Your team gains expertise and measurable lift right away, setting the stage for sustainable growth.
Retail IQ Group offers multiple tiers of consulting services to dispensaries that have extraordinary marketers seeking extraordinary results.